On the back of my box of Waiora's Natural Cellular Defense, there is a stamp just below the "supplement facts". That stamp is the certification logo that tells consumers that a product is certified Kosher Pareve by Atlanta Kashruth Commission. (The photo on the right is an actual photo of the box of Natural Cellular Defense that I took with my iphone.)
There are a number of steps that must be followed in order to bear this stamp. Certainly one would assume that a company that produces a product, that bears such a stamp, would not do so if they were not certified by the Atlanta Kashruth Commission.
That seems like a reasonable assumption. Imagine my shock, as I was surfing the internet today, to come across this Consumer Alert.
From The Yeshiva World
CRC Kashrus Alerts December 23, 2011
(Friday, December 23rd, 2011)
By Rabbi Sholem Fishbane
Kashrus Administrator of the Chicago Rabbinical Council
Please be aware that Waiora Natural Cellular Defense is not authorized to bear the AKC (Atlanta Kosher) kosher logo and is not under AKC kosher certification.
In July, 2011, The Food Law Blog observes, in a post entitled "You May Be Sued Even If You Serve Safe Food":
Rather, this litigation should serve as a reminder that “labels matter.” As discussed in Kwikset v. Sup. Ct. (Benson) 51 Cal.4th 310, 330 (2011), companies that incorrectly represent that their product is, for example, Kosher, when it is not, may not cause any physical harm to a customer who follows Kosher dietary laws. However, a customer that pays for food that a company misrepresents is Kosher likely has standing to sue the company for an economic injury based on that misrepresentation…"
In this post "I Do Not Sell Liquid Zeolite- Part 2" you can listen to Stan Cherelstein state over and over again, in a public recorded call, that Natural Cellular Defense "meets all label claims".
A stamp of certification claiming Kosher status is a label claim, is it not?
I am curious… who the heck puts a kosher stamp of certification on their product if they don't have certification?? This could not simply be a case of mistaken labeling or even revoked status, could it? You can see from the alerts, that in those cases the alerts clearly say that status has been revoked, or the product has been mislabeled in error.
So Waiora has the AKC Kosher stamp on the box to what end? To sell more product to Orthodox Jews? If there is an explanation for this, I sure would like to know what it is.
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